The AMSTEL Tour du Rwanda campaign celebrated Rwanda’s premier cycling event, spotlighting the country’s stunning landscapes and the talent of both local and international cyclists. Sponsored by AMSTEL, it showcased the Tour du Rwanda’s excitement and prestige, uniting cycling fans and communities nationwide. With vibrant promotions and fan engagement, the campaign aimed to elevate the race’s profile, instill national pride, and position AMSTEL as the brand embodying excellence and adventure in Rwanda’s sports scene.