The PRIMUS National League campaign ignited Rwanda’s football scene, uniting fans, teams, and communities with a spirit of sportsmanship and national pride. Sponsored by PRIMUS, it showcased the league’s thrilling competition and the skill of Rwanda’s top football clubs. Through dynamic promotions, events, and fan engagement, the campaign boosted local football’s profile, fostered community connections, and positioned PRIMUS as a brand deeply embedded in Rwanda’s vibrant sports culture.